ON SET FOR SEASHELL

A look behind the scenes of our Seashell campaign With a mix of candid captures by Mel Carrero and our crew, plus some special moments shot on film by photographer Jamie Green ~ from location scouting dips with the team, hair and beauty moments with the magic touch of Ash Penfold, Spelly on set styling, […]

November, 16 2019

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BEACH HOUSE

SEASHELLThe Lookbook Our mermaid muse Leanne Maskell captured on a mix of film by Ming Nomchong With each collection we create a shoot on our home shores. This time with effortless luxe lounging in the sunshine of a beach house, all while overlooking the east coast. Featuring the ultimate beach locks and dreamy makeup by […]

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BEACH HOUSE

November, 15 2019

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SEASHELL

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SEASHELL

A spectacular odyssey of underwater magic and ocean infused nostalgia ~ we bring you SEASHELL, our most sustainable collection yet fronted by Australian actress and activist, Isabel Lucas.   We have wanted to work with Isabel since the beginning of starting Spell! Having her wear our pieces over the years and becoming friends has been […]

November, 01 2019

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IN THE BAY

Dreamy memories of a day in the bay captured on 35mm film Feels like summerwhen two of our fav local creatives shared this shoot they created bringing our retro resort swim collection to the sands of Wategoes Art Direction Anita Ghise + Alisha TinsleyPhotographer Alisha TinsleyStyling Anita GhiseSunglasses Lu GoldieBeachside Lounging Set Up from Wilde […]

October, 26 2019

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GARDEN ROMANCE ON FILM

A Spring Soirée Celebrating the SPELL x Lisa Danielle collaboration Captured through the dreamy lens of Emelinaah on 35mm film We adore Emily’s style ~ from pairing her Spell pieces to her creative eye behind the lens. We are falling in love with this afternoon all over again through these breathtakingly beautiful captures on film […]

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GARDEN ROMANCE ON FILM

October, 23 2019

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A SPRING SOIRÉE

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A SPRING SOIRÉE

We were whisked away to a French chateau {all while actually being nestled in the hinterland of Byron Bay} for a spring soiree in celebration of our SPELL x Lisa Danielle collaboration. While the collection was dreamt up as A Summer European Romance, Lisa had her very own in creating the campaign captured across some […]

October, 21 2019

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A EUROPEAN SUMMER ROMANCE

SPELL x Lisa Danielle A collaboration with our long time friend and muse, Lisa Danielle. Inspired by a European Summer Romance ~ Lisa dreamt of floating around breathtaking locations, basking in the sunshine and creating fond memories with loved ones in these pieces. A vintage inspired pin-stripe floral came from a dress Lisa sourced many […]

October, 18 2019

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DOWN THE RABBIT HOLE

Our jaws are always dropping as we follow our friend Elise Cook’s adventures around the world. Last time we brought your Pinterest boards to life with a look through Elise’s abode, and now Elise is wowing us with her latest venture… What does Down The Rabbit Hole represent? It’s about transforming an ordinary day into […]

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DOWN THE RABBIT HOLE

October, 15 2019

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AMALFI ON FILM

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AMALFI ON FILM

Between Sea & Sky on 35mm film by Jamie Green of Oh So Mellow With muses and best friends Jeff Bogaers and Teddy Jolie A Euro summer that will live on forever Captured in grainy goodness, we’re already looking back at these images with nostalgia ~ longing for Italy where days are spent with pasta […]

October, 10 2019

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DIY: Beeswax Wraps

August, 22 2017

WILD THING

November, 04 2018

MAISIE & THE MUSE

March, 17 2019

BETWEEN SEA & SKY

September, 15 2019