LIONHEART
19.09.2017
LIONHEART ~ Spell & the Gypsy Collective, September – October 2017.
CREDITS:
Photography Brydie Mack 35mm
Muse Mila De Wit-Burke
Styling Brydie Mack & Lily Reed Jones
Hair and Makeup Luciana Rose
Production Mel Carrero & Fred Fantun Productions / Assistant Lahcen Mellal
Film by Johnny Abegg / Thank you to Julien and Cyrielle at Riad Jardin Secret
I remember the day that Isabella sat down to design LIONHEART. She sat down with her design girls and they all started moodboard-ing, sketching and dreaming up all these dusty muted palates and it was clear as hell from moment one. I walked in and Spelly showed me and I just died. It was totally different to anything else we’d ever created, but conversely, it was so completely, totally Spell. When a collection flows forth like that, so clear and honest, it’s usually because its coming straight from the heart. It’s kind of what our Spell dreams are made of…
So lets talk a bit about the collection. When a collection design process comes easily it gives you more time to experiment and push your own boundaries in other areas… and thats what happened. Firstly there’s the hand embellished Arabian Jewel pieces, straight out of some kind of dreamy Princess Jasmin dress-up box – with little silver coins hand stitched one by one… and then there’s the Lionheart print, which is created from 3 completely separate artworks, and each artwork has different base colours and different placement print screens – each garment is like 3 garments in one! Or the Lionheart Maxi skirt which has over 10m of fabric in it, it spins like a Catherine Wheel! We’ve brought back the luxe lurex with Zahara and played with drop waists and vertical candy stripes on the hems. Then there’s just a flurry of dreamy creams and soft cotton whites with Cassidy and Moroccan Luxe… I cant even!
As for shooting in Morocco… well, we’d been waiting for just the right collection, just the right peachy tones, dusty pinks and deep, deep blues. Shooting there was kind of a dream but it didn’t come without its challenges! Severe jetlag (we had to travel 36 hours on 4 planes!) crazy bustling streets and a labyrinth of winding alley ways that can be sun one minute and shadows the next! Marrakech felt like placing our little world of Spell into a big bustling city, where every single thing you looked at was a rug or ornament we’ve been dreaming of our whole life, so many smells, sights and sounds and ancient places that you’d never get to experience otherwise. Pretty much, it was all kinds of crazy, hectic, wonderful, perfect.
We hope you love this collection, (Spellies we know you will!) ~ here’s to our roots and all those things we love!
Moroccan Luxe Skirt – Sand
what happened to the wild moon long sleeved raglan from the last drop?
Amazing !!!!! Luv luv everything !!!! Perfect for Hawaii !!!
Mahalo for making gorgeous dresses so we can feel like queens !!!
Oh it is SOOOOOOOO gorgeous! I LOVE IT!!! Congratulations!
MY FAVORITE CAMPAIGN!!!!!!!!!!!!!!!!!!!!!
insainely stunning ~ thank you for continually raising the bar x
Each collection I say is THE best!!!
Truth is each collection truely takes on the inspiration, location, feel.. and you look the part, feel the part and play the part..
For me.. I never knew I loved the Moroccan feel like I do now.. I’m very earthy and love sand, rocks, shells, trees and this collection respeesents to me the culture in the print and the earth in its colours!! THANK you Spell!!
Crazy good collection this one is…… Can’t wait for Lionheart, I need the skirt!!!!
Amazing as always! Thank you girls for giving us so much inspiration! xoxo
Sooo love this collection. You raise the bar with each new drop, everything is so gorgeous and uniquely Spell. I think you girls are definitely setting the fashion that everyone else follows now!
Arabian jewel matinee jacket! OMG! Can’t wait :)))
Absolutely brilliant! Thank you for making such amazing clothing , you can really tell how much love goes into each piece.
Can not wait for the jewel dress to drop !!
Thank you Spell
Love it! Eso. the blues and greens! Simply fantastic as always! ❤
❤️
Totally divine – the best collection to date
Breathtakingly beautiful… my favourite so far! You continue to inspire and impress, it always leaves me wanting more and more! Stunning.. I need the dusty pink strappy and the dessert queen tee asaaaap!!
Wow guys thank you for all the amazing generous supportive comments! Honestly it makes it worth while when we cal all connect through the campaigns!! Biggest love! Lizzy
one of the most beautiful collections, you ever made – love to you all xxx
What brand are the tassel wrap sandals- they really complete this look! I love every piece of this collection
The collection is so beautiful as always ! :)
Love from France
Vanessa
When will the Arabian jewel dresses be available?? I want one so bad!
Loved this collection! Is there a confirmed date for the Arabian Jewel dress in cream please? Xx
Hi, could you pretty please tell me when the Arabian Jewel Dress is going to drop! Ive been waiting so patiently but I need it! haha thanks
Hi Kayla, the Arabian jewel dress will be coming later this year! The release date is yet to be confirmed, we will announce via Instagram when it is released! xx
I love the red dress! I couldn’t find it online yet. Will it be out soon?
With love from Amsterdam xx
The Arabian Jewel dress is coming soon! We will announce the release date via socials as soon as it’s confirmed xx