SEMPER FEMINA

READ MORE

SEMPER FEMINA

Introducing Semper Femina ~ the campaign by Call Me The Breeze piecing together their much-loved (and a handful of brand new) accessories, entwined in a narrative of womanhood. “This collection is a crossroads of bygone eras and contemporary styles that we want to wear, now. Reimagining vintage favourites for the modern Boheme, exploring texture, natural fibres and dreamy […]

April, 05 2020

SEE MORE

SEASHELL

READ MORE

SEASHELL

A spectacular odyssey of underwater magic and ocean infused nostalgia ~ we bring you SEASHELL, our most sustainable collection yet fronted by Australian actress and activist, Isabel Lucas.   We have wanted to work with Isabel since the beginning of starting Spell! Having her wear our pieces over the years and becoming friends has been […]

November, 01 2019

SEE MORE

A SPRING SOIRÉE

READ MORE

A SPRING SOIRÉE

We were whisked away to a French chateau {all while actually being nestled in the hinterland of Byron Bay} for a spring soiree in celebration of our SPELL x Lisa Danielle collaboration. While the collection was dreamt up as A Summer European Romance, Lisa had her very own in creating the campaign captured across some […]

October, 21 2019

SEE MORE

DIY: Beeswax Wraps

READ MORE

DIY: Beeswax Wraps

DIY: Beeswax Wraps We’ve been using beeswax wraps as a plastic free alternative in our kitchen for a while, but only just discovered how easy they are to make. During Plastic Free July, Caitlin from our finance team turned a pile of fabric offcuts from our design room into wraps to use in the kitchen […]

August, 22 2017

SEE MORE

HER VERY OWN OASIS

Sara Toufali is a photographer, blogger, and interior decorator based in Los Angeles. With a passion for plants and cozy spaces, Sara runs her lifestyle blog Black & Blooms in addition to her online print shop and botanical-filled Instagram account. She loves to partner with sustainable, eco-friendly brands, and shares tips with her community on how to decrease waste at […]

March, 27 2020

SEE MORE

OUR GUIDE TO BANGALOW

Join us as we adventure through our fave spots to visit in Bangalow… Shopping Why not stay a while and explore our picks for homewares and lifestyle inspiration? Island Luxe  If we could live in one store, this would be it! You’ll know what we mean the minute you step inside Island Luxe – from […]

SEE MORE

OUR GUIDE TO BANGALOW

March, 05 2020

SEE MORE

ON TOUR

READ MORE

ON TOUR

ON TOURWith Spell for The Journey Starring Anita GhiseGabriella SmithJëssica Vandër LëahyTess Gordon Captured on film by Jana Kirnand Assistant Daisy Bradford Wheels by Byron Bay Double Decker Buses SHOP THE JOURNEY

March, 03 2020

SEE MORE

ALMOST FAMOUS

Almost Famous Starring Zoe SomersallCaptured on film by Ming Nomchong Featuring The JourneySHOP NOW + Festival FavesReleasing mid March Beauty by Ashlea PenfoldVideographer Dom SullivanStyling Bex MaxwellProduction Hannah Sherrin

February, 27 2020

SEE MORE

DIY ~ Gift Card

DIY Gift Card takeover with our Events Assistant Orchid There never needs to be a special occasion to gift a loved one a card, and what better way to do this than to get crafty and create one yourself! What you will need for this DIY: – Card (colour of your choice, I prefer a […]

SEE MORE

DIY ~ Gift Card

February, 17 2020

SEE MORE

CHATEAU

READ MORE

CHATEAU

A chic chateau romance ~ running through lavender fields, floating down stairwells, all against the backdrop of sprawling blooms across timeworn facades that have seen so many loves before them. It’s all in the details ~ and the dress! Featuring The Zoe Tulle Gown + Zoe VeilThe Elsa GownThe Edie GownThe Brooklyn GownThe Elizabeth GownThe […]

February, 15 2020

SEE MORE

THE JOURNEY

From small town to city lights ~  a road trip to be remembered. A story of an aspiring musician heading to Austin, Texas to try and make it, and the journey of self discovery in between. Of course, we’ve got some rockstar vibes, 70’s inspired paisley prints underscored with uncomplicated grace and femininity… Photography Jamie GreenMuses […]

February, 11 2020

SEE MORE

GOLDEN HOUR

Step in to the studio with local artist, Claire Bebsy Introduce yourself…I am a visual artist from Byron Bay raised in a local region amongst a family purposed by creative expression. I utilise acrylic paints and moulding paste to transpose abstract lines, shapes and landscapes, resulting in ethereal, texturally-engaging pieces of art. My pieces integrate […]

SEE MORE

GOLDEN HOUR

February, 05 2020

SEE MORE

TWENTYNINE PALMS

READ MORE

TWENTYNINE PALMS

Go behind the scenes with Wild Love campaign Creative Director and Photographer Jamie Green When I was doing the shot list, this narrative came to me and I envisioned our muse Taylor as a shift worker… the phone rings and she’s told for no reason in particular that she doesn’t have to come to work […]

February, 02 2020

SEE MORE

DIY: Beeswax Wraps

August, 22 2017

WILD THING

November, 04 2018

SEASHELL

November, 01 2019

MAISIE & THE MUSE

March, 17 2019