LITTLE LIONHEART

Introducing Little Lionheart ~ our much-loved Lionheart print is back and reimagined for your wildlings. As captured on Daisy during a Euro summer vacay. We can’t wait to see the adventures your little ones will have in these pieces.  Launching Thursday December 5th 10am AEDT/ Wednesday December 4th 3pm PST Lionheart Cotton RomperLionheart Baby LeggingsLionheart BellsLionheart […]

December, 04 2019

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SALTY LUXE

“Palm trees, sheltered lagoons, remote islands, ocean culture. French Polynesia will completely undo you.” We first fell for Sarah (perfectly named @saltyluxe) and her tropical adventures when she used to visit our store in Byron – Sarah worked full time for the Cancer Council at the time, shooting for her blog on the side.. eventually, she […]

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SALTY LUXE

November, 28 2019

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ESCAPE TO PLAYA GRANDE

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ESCAPE TO PLAYA GRANDE

Nestled on the north coastline of the Dominican Republic, where the jungle meets the sea is a slice of paradise called Playa Grande Beach Club. Our Marketing Manager Mel Carrero found this dream location on Instagram years ago, and has been suggesting it for every event and shoot since… so as soon as we saw […]

November, 27 2019

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WELCOME TO PLAYA GRANDE

Follow us to Playa Grande As our muses join us to celebrate our Seashell collection against the ultimate backdrop of Caribbean coastal charm ~ welcome to Playa Grande Beach Club Follow along on Instagram

November, 21 2019

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ON SET FOR SEASHELL

A look behind the scenes of our Seashell campaign With a mix of candid captures by Mel Carrero and our crew, plus some special moments shot on film by photographer Jamie Green ~ from location scouting dips with the team, hair and beauty moments with the magic touch of Ash Penfold, Spelly on set styling, […]

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ON SET FOR SEASHELL

November, 16 2019

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BEACH HOUSE

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BEACH HOUSE

SEASHELLThe Lookbook Our mermaid muse Leanne Maskell captured on a mix of film by Ming Nomchong With each collection we create a shoot on our home shores. This time with effortless luxe lounging in the sunshine of a beach house, all while overlooking the east coast. Featuring the ultimate beach locks and dreamy makeup by […]

November, 15 2019

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SEASHELL

A spectacular odyssey of underwater magic and ocean infused nostalgia ~ we bring you SEASHELL, our most sustainable collection yet fronted by Australian actress and activist, Isabel Lucas.   We have wanted to work with Isabel since the beginning of starting Spell! Having her wear our pieces over the years and becoming friends has been […]

November, 01 2019

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IN THE BAY

Dreamy memories of a day in the bay captured on 35mm film Feels like summerwhen two of our fav local creatives shared this shoot they created bringing our retro resort swim collection to the sands of Wategoes Art Direction Anita Ghise + Alisha TinsleyPhotographer Alisha TinsleyStyling Anita GhiseSunglasses Lu GoldieBeachside Lounging Set Up from Wilde […]

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IN THE BAY

October, 26 2019

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GARDEN ROMANCE ON FILM

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GARDEN ROMANCE ON FILM

A Spring Soirée Celebrating the SPELL x Lisa Danielle collaboration Captured through the dreamy lens of Emelinaah on 35mm film We adore Emily’s style ~ from pairing her Spell pieces to her creative eye behind the lens. We are falling in love with this afternoon all over again through these breathtakingly beautiful captures on film […]

October, 23 2019

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DIY: Beeswax Wraps

August, 22 2017

WILD THING

November, 04 2018

MAISIE & THE MUSE

March, 17 2019

BETWEEN SEA & SKY

September, 15 2019